The Field of Dreams Approach to Credentialing.
“If You Credential It, They Will Care.”
“If you build it, they will come.” — A twist on this famous line from the 1989 award winning movie, Field of Dreams, frequently comes to my mind regarding many organizations’ approach to credentialing:
If you credential it, they will care.
They, in this case, refers to both students and employers. Similar to Carpet Badging, a Field of Dreams approach assumes pushing a credential out into the world is enough to generate value. Increasingly, this approach fails.
Unless your organization carries the clout of Harvard or a brand like Google, your new credentials will disappear in the ever-growing cloud of Credential Pollution.
Creating Trusted Credentials
This problem is solvable. The alternative to a Field of Dreams approach to credentialing is creating Trusted Credentials. Such credentials provide meaningful value for both earners and credential consumers.
I am preparing a list of meaningful steps organizations can take to ensure their credentials are successful. For now, however, let’s not assume that if you credential it, they will care.
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